Websites for South African trades
Get found.
Get called.
Get hired.
When someone nearby searches for a plumber, an electrician or a builder, SAIL makes sure your name comes up, looks like a business they can trust, and is one tap away from a call or a WhatsApp.
- R4,500
- website, once‑off
- 1–2 wks
- to go live, most sites
- 100%
- yours: the site and your Google listing
Built for
Artisans first, and any small business that wants to look the part.
- Plumbers
- Electricians
- Builders
- Bricklayers
- Carpenters
- Painters
- Tilers
- Roofers
- Welders
- Plasterers
- Glaziers
- Locksmiths
- Boilermakers
- Panel beaters
- Mechanics
- Upholsterers
- Shopfitters
- Paving contractors
- Solar installers
- Aircon technicians
- Landscapers
- Hair salons
- Barbers
- Bakers
- Caterers
- Cleaning services
- Photographers
- Tailors
- Shoemakers
- Car washes
- Florists
- Tutors
- Driving schools
- Guesthouses
- Coffee shops
- Beauty therapists
- Spaza shops
The problem
If they can't find you, they can't hire you.
Most people look a business up before they call. They want someone who looks established, is easy to reach, and works nearby. If your website is missing, slow or out of date, they move on to the next name without telling you.
Your workmanship isn't the problem. The problem is that nobody sees it before they pick up the phone.
SAIL fixes that part: your website, your Google listing and the way you look online.
What we do
Four things, done properly.
Start with a website, or with whatever is missing. Everything is priced on this page.
- 01fromR4,500
Websites
Fast, phone-first sites with one job: turn a visitor into a call or a WhatsApp. Your services, your area and your work, shown clearly.
- Basic website
- Connect website
- Premium website
- 02fromR450
Google Maps and reviews
The listing that shows up when someone searches “near me”: set up in your name, kept current, with a simple way to collect reviews.
- Google Maps listing set-up
- Google Maps listing upkeep
- Review booster kit
- Get on more maps
- Local SEO, every month
- 03fromR950
Logo and brand
A logo that reads on a bakkie door and a phone screen, with the colours, fonts and templates to keep everything looking like one business.
- Logo refresh
- Logo and typography
- Full brand identity
- Vehicle signage artwork
- 04fromR450
More enquiries
WhatsApp Business, a proper email address, Facebook and Instagram pages, and local ads when you're ready to put your name in front of more people.
- WhatsApp Business set-up
- Business email set-up
- Extra website page
- Facebook and Instagram set-up
- Facebook and Instagram posting
- Google or Facebook ads
Coming later: SAIL CRM, a simple way to track leads, quotes and jobs. It isn't available yet.
How it works
From first chat to live site.
- 1
Chat
A plain-language conversation about your business, your customers and the areas you work in.
- 2
Design
You see how your site will look, in your colours, before any building starts.
- 3
Build
Fast on a phone, set up so Google can read it, with call and WhatsApp buttons where they help.
- 4
Launch
Forms, maps and WhatsApp live and tested. Your Google listing points to your new site.
- 5
Care
Hosting, security updates, backups and small changes, so you can stay on the tools.
Prices
Website packages.
Fixed prices in rand, excl. VAT. 50% deposit to begin, 50% when your site goes live.
Basic
Get online and get found
R4,500
once-off, then R349/mo care
A tidy first website for a trade that needs to be found and called.
- 1 to 3 pages (Home, About, Contact)
- Built for phones first
- Contact form
- Tap to call and WhatsApp
- Google Map with directions
- SSL security certificate
- Submitted to Google
Connect
What most trades needTurn searches into enquiries
R7,500
once-off, then R549/mo care
For businesses that want to own their local area on Google.
- Everything in Basic
- Up to 5 pages
- Google Maps listing set up and verified
- Local SEO set-up
- A page for each area you serve
- Quote request form
- Visitor stats
Premium
Built to grow
R12,500
once-off, then R849/mo care
A custom design for businesses ready to stand out and take on more work.
- Everything in Connect
- Custom design, no template
- A page for each service
- Deeper SEO set-up
- Monthly report: visits, calls, enquiries
- Priority support
Care covers hosting, security updates, backups and small tweaks. Your site stays yours either way.
Already have a website?
Quote builder
Work out your price in a minute.
Tick what you need. The total updates as you go, and you can send it to us on WhatsApp or by email. No sign-up, and your choices are remembered on this device.
In writing
What you can hold us to.
- You own your website.
- The monthly fee pays for hosting, security and support. It isn't rent on your own site.
- The price is on the page.
- What the quote builder shows is what we confirm in writing before work starts.
- Half now, half at launch.
- A 50% deposit to begin. The rest when your site goes live.
- Changes are agreed first.
- Design work includes a round of changes. Extra rounds are R750, agreed in writing first.
- Already have a logo?
- Hand over your logo, colours or fonts and we use them at no charge.
- Stop care whenever you like.
- Your site stays yours, and we help you move it somewhere else.
From the founders
Why we started SAIL.
The people who keep the country running are the easiest to overlook online. The best plumber in the area can lose work to someone with half the skill and twice the website, and that never sat right with us.
You spent years getting good with your hands. You shouldn't lose a job because you don't have time to wrestle with Google, or because an agency talked down to you and quoted like you're a corporate.
So we built SAIL to be in your corner: honest prices, plain language, and a website that makes you look as professional as you already are.
The SAIL founders
Let's talk
Tell us what you do and where you work.
We'll tell you honestly which package fits, or whether you need one at all. The first conversation is free.